![]() Less than one-third of creators (26%) are motivated by money. 48% of creators are universally motivated by the same goal: freedom of expression.Millennials represent 42% of the Creator Economy.One in four people (23%) are creators contributing photography, videography, creative writing and more to online spaces including social media platforms and blogs.Brazil (+73 million new creators), South Korea (+11 million) and Spain (+10 million) also emerged as hot spots for creativity. ![]() alone, the Creator Economy grew by 34 million new creators (40%).
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